American Banker, a leading financial news platform for executives in the financial services industry, has featured Zogo in a piece about making a game of customer acquisition.

Miriam Cross spoke with Zogo CEO Bolun Li and Nancy Porter from BayPort Credit Union on Zogo’s mission, use cases, and success story with BayPort.

“Our mission is to help financial institutions learn about and engage with the younger demographic,” Li told Cross. “We believe the next generation won’t pick neobanks, they will pick traditional financial institutions.”

You can read the full article here.