The path to stronger deposits, product adoption, and loyalty often begins with something simple: giving members the tools to understand and trust their financial decisions.
When members feel financially confident, they save more, borrow wisely, and stay loyal to the institutions that guide them. Financial education is the bridge between knowledge and action, and for financial organizations, it has become one of the most effective ways to drive ROI.
It transforms passive engagement into meaningful behaviors like opening new accounts, increasing deposits, and adopting more products. By investing in education, institutions not only empower their members but also strengthen their own long-term growth.
ROI, aka return on investment, is a financial metric measuring the effectiveness, or profitability of an organization’s efforts. However, ROI goes beyond dollars and cents, and reflects the overall success of an organization’s programs, initiatives, and goals.
For financial institutions, ROI reflects the broader success of programs, initiatives, and long-term goals. It demonstrates value to stakeholders and sharpens strategies to meet your audience needs. By linking initiatives to measurable outcomes, you can confidently invest in programs that deliver real impact.
Financial education fuels ROI outcomes by turning knowledge into confidence and confidence into action. Members who feel informed are more likely to save, borrow responsibly, and engage with your institution.
Take Tucson FCU, They integrated financial education directly into their mobile banking app and connected their efforts to more than $400,000 in new deposit growth. By tracking usage and account data, they linked increased financial confidence and trust among members to measurable ROI.
Align learning outcomes with organizational goals. These metrics may include a % change in deposit growth, target # of new account openings, % increase in engagement, or a % increase in product adoption.
Participation in financial education alone doesn’t equal impact. Real impact is measured through changes in balances, improved credit, or reduced default rates over time.
When your audience interacts with your financial education content, they’re more primed for outreach. Use their educational data to create tailored campaigns based on their interests. For instance, members engaging with savings content can receive targeted messaging around opening savings accounts.
ROI is never static. Test, measure, and refine to keep education relevant and impactful. Even small adjustments to your programs can lead to stronger outcomes.
Share results with stakeholders to demonstrate value. Highlight how education improves engagement, trust, and growth, reinforcing it as a long-term investment.
Ready to turn financial education into real ROI? Zogo makes it possible. Our financial literacy platform transforms learning into an exciting, engaging, and stickable experience. By integrating Zogo into your digital platform, you can deliver learning that captures attention, builds confidence, and drives measurable results.
Schedule a demo with our Zogo team today to see how our gamified education can drive results for your institution.