CASE STUDY
How Zogo Helped TFCU Turn Financial
Education into $400K in Deposits
Tucson Federal Credit Union used Zogo to boost digital banking, attract new members, and scale financial education.
The Challenge
In a digital-first world, traditional financial education wasn’t cutting it. Tucson Federal Credit Union (TFCU) - a pillar of the Pima County community since 1937 - had a mission to make financial literacy more accessible, especially for youth and underserved populations.
Originally established as Tucson Teachers FCU, the institution has evolved from the basement of a local high school into a full-service community credit union with seven branches and plans for further expansion. Guided by the philosophy "We'll meet you where you are," TFCU is committed to supporting members throughout their financial journeys.
Despite TFCU's in-person workshops and school programs, the approach was limited in reach and heavy on staff time. TFCU needed a scalable way to embed financial learning into members’ every day lives – especially as they expand their digital strategy.
The Solution
In 2024, TFCU partnered with Zogo to launch a gamified financial literacy experience tailored to the habits and needs of their members. What began as a youth-focused initiatives quickly expanded to all members thanks to Zogo’s engaging, modular format.
Critically, Zogo was integrated directly into TFCU’s mobile banking app – allowing members to explore bite-sized lessons and earn rewards without ever leaving their financial ecosystem.
The Launch
TFCU rolled out Zogo with a six-week omnichannel marketing campaign:
- Emails and SMS to existing members
- Organic social media
- In-branch materials and QR codes
- A custom landing page with app download links
- Staff trainings to embed Zogo into every member interaction
A prominent digital banner within TFCU’s mobile banking app made Zogo instantly accessible to all mobile banking users.
The Results
Zogo didn’t just engage – it moved the needle on key business metrics.
5-7%
Increase in online banking enrollment within two months – attributed to the Zogo launch campaign.
500+
New accounts opened, fueled by a member acquisition promotion Zogo as a key benefit.
$400k
In new deposits and $300k
in loans originated.
Even a year later, member activity remains steady. Zogo’s user retention data shows ongoing usages, indicating long-term engagement rather than a short-term novelty.
What’s Next
TFCU sees this partnership as just the beginning. With plans to layer in progress tracking, more advanced modules, and seasonal challenges, Zogo will continue playing a key role in TFCU’s mission to meet members where they are – and take them where they want to go financially.
At Zogo, we’re so proud of what TCFU has accomplished for their members - we champion them every step of the way!