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JULY 15, 2026 | 10:00-12:00 CT

The Next Generation of Growth

How to attract younger consumers, earn their trust, and build lasting relationships.

We're Back July 15th!

Zogo Effect returns with new research and real strategies around what Gen Z actually wants from financial institutions, how to earn their trust, and how to turn that into lasting member loyalty.

Session Highlights

Andrew

Gen Z’s Feelings on Finance

Andrew Roth,
Founder & CEO
dcdx


New research reveals what drives Gen Z financial decisions—their attitudes toward money, education, trust, and engagement—to help institutions better serve younger consumers.

Allison

Trump Accounts

Engaging Young Investors Early

Allison Norman
Director, Product Marketing
Apex Fintech Solutions

Understand the fundamentals of Trump Accounts and why Generation Alpha represents the next frontier for financial engagement and household loyalty.

Feli

From Engagement to Ownership

Building Long-Term Value With the Next Generation

Feli Oikonomopoulou
Founder & CEO
WealthMeUp

Explore how everyday purchases can be rewired into automatic investments, reshaping what financial brands need to deliver to build real consumer loyalty.

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Cracking the Code

How To Engage Gen Z in the Digital Age

Gavin Lernard (@gavintalkstaxes)
Edward Kim (@eedwardkim)
Moderated by Kayci Evans, Zogo


Discover what captures Gen Z attention: how they consume content, what builds trust, and why certain brands stand out online—straight from creators who engage them daily.

Seb-2

Innovating for Impact

What's Next at Zogo

Seb Obieta-
Chichizola
Product Manager
Zogo

Get an exclusive preview of Zogo's upcoming capabilities: Zogo 360 expansion, Trivia Party enhancements, and budgeting/goal-setting tools that empower users to take financial control.

Experience The Zogo Effect

Join the event and walk away with actionable insights, proven strategies, and a clear view of what’s next in financial education.

Event Agenda

Event Agenda-Zogo Effect-Engaging the Next Generation (1)-1
ZOGO EFFECT 2026

Register Now

Wednesday July 15th, 2026 10 A.M. CT