JULY 15, 2026 | 10:00-12:00 CT
The Next Generation of Growth
How to attract younger consumers, earn their trust, and build lasting relationships.
We're Back July 15th!
Zogo Effect returns with new research and real strategies around what Gen Z actually wants from financial institutions, how to earn their trust, and how to turn that into lasting member loyalty.
Session Highlights
Gen Z’s Feelings on Finance
Andrew Roth,
Founder & CEO
dcdx
New research reveals what drives Gen Z financial decisions—their attitudes toward money, education, trust, and engagement—to help institutions better serve younger consumers.
Trump Accounts
Allison Norman
Director, Product Marketing
Apex Fintech Solutions
Understand the fundamentals of Trump Accounts and why Generation Alpha represents the next frontier for financial engagement and household loyalty.
From Engagement to Ownership
Feli Oikonomopoulou
Founder & CEO
WealthMeUp
Explore how everyday purchases can be rewired into automatic investments, reshaping what financial brands need to deliver to build real consumer loyalty.
Cracking the Code
Gavin Lernard (@gavintalkstaxes)
Edward Kim (@eedwardkim)
Moderated by Kayci Evans, Zogo
Discover what captures Gen Z attention: how they consume content, what builds trust, and why certain brands stand out online—straight from creators who engage them daily.
Innovating for Impact
Seb Obieta-
Chichizola
Product Manager
Zogo
Get an exclusive preview of Zogo's upcoming capabilities: Zogo 360 expansion, Trivia Party enhancements, and budgeting/goal-setting tools that empower users to take financial control.
Experience The Zogo Effect
Join the event and walk away with actionable insights, proven strategies, and a clear view of what’s next in financial education.
Event Agenda
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